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Healthy Footnotes

  • 8
    Sep 2014

    #VionicWorkFavs for life-saving nurses!


    You may have noticed our #VionicWorkFavs campaign. We want to empower you to feel your best on the job by making sure Vionic offers the style and support you need.

    Taking her #VionicWorkFavs out of the office and into the hospital, Annou, a Critical-Care Nurse at UCSF, is life-saving in our supportive Zen walking shoes. She reports that she's worn them every day since she first put them on her feet. And we quote, her "dogs aren't barking!" at the end of the day.




    (Critical care nursing is that specialty within nursing that deals specifically with human responses to life-threatening problems.)

    Now that she has experienced the support offered by Orthaheel Technology, she's going to pick up a few pairs of Vionic sandals before her upcoming trip to Greece.

    We wish you a breath-taking and relaxing vacation, Annou! You certainly deserve it!




  • 4
    Sep 2014

    #VionicWorkFavs from the stadium!

    Here is Dennis O’Donnell, Sports Director from KPIX Channel 5 (CBS) in San Francisco – live from the sidelines of the 49er/Houston football game and sporting his Eric slip-on dress shoes!


    Looking mighty dapper, Dennis! And just a hunch, but we're betting your feet are happy through the end of the game, no matter which team wins!

    [Got a great photo of your Vionic Wear-to-Work style? Post it on instagram and use the hashtag #VionicWorkFavs!]

  • 27
    Aug 2014

    Tech Talk from the Innovation Team

    Ever wonder how Orthaheel Technology was developed? Or, how it was so discreetly developed into our new ballet flats? We interviewed our Medical Director, Terry Mitchell, and our Technical Designer, Tony Hendrix, with some questions about just that.

    Q: We’re here in the Innovation Lab at Vionic Headquarters, what sort of innovating do you do in this hi-tech environment?

    A: Terry: (Points to the tabletop machinery on the lab counter.) Currently, the laser scanner is used for developing new contours and checking pre-production footbeds to be sure the contour is 100% accurate. In other words, it’s used for quality control, making sure the contour fits within the new shoe design as it’s supposed to and still provides the support you expect.

    Vionic Orthaheel Technology 3Tony and Terry at the 3-D Scanner.

    Tony: It’s vital for reverse engineering – working backwards from a finished product to see how we can improve it, or to see how we can add a favorite contour to a new footbed.

    Terry: The lab is also an area for developing materials and checking their quality. They modify, develop or cut contours before it goes back to the factory. It can get dusty in here with all the craftsmanship!


    Q: What is the benefit of using an insert for the Fall/Winter collection, as opposed to using a molded footbed?

    A: Terry: It gives us flexibility to test the orthotic to make sure it’s giving ultimate comfort, instead of creating a whole new shoe design. In the ballet flats – we adapted the Relief contour. We made it smaller, and because flats are notoriously a deconstructed style with minimal material, was a challenge to get the support of our standard orthotic into the silhouette. We went through extensive wear testing to make sure it worked – and that’s a great example of how we can use an insert to adapt a great fit and support to new styles. And the better we can use similar contours throughout, the more easily our fans can trust the fit and feel in our products.


    Q: What have been some of the biggest challenges in developing new products?

    A: Terry: It’s an on-going challenge to maintain the integrity of the biomechanics in varying shoe styles, in particularly, the high heel. From that perspective, we have to be mindful of the changes of the biomechanics of the foot as it’s placed in different positions.”

    Vionic Orthaheel Technology 2.JPGLasts for product development.

    Q: Why does it seem like there’s a little bit of a heel in our Vionic ballet flats?

    A: Terry: When you have a hard, flat surface, your foot is able to over-pronate more. When you raise the heel just a bit, you reduce the ability of the foot to over-pronate. That’s the primary driver for having a heel to toe drop in all of our shoes. And because the ballet flats are classically very unstructured, a firm heel counter provides greater stability and assists in enhancing the function of the orthotic.


    Q: If people aren’t currently suffering from heel pain, is there any benefit to them proactively wearing this technology as a preventative measure?

    A: Terry: Pain is a great motivator for our customers, because our product can provide immediate and affordable relief. But, it’s good to be aware of the environment we walk in, which is unnatural. The pain you feel today is an accumulation of the millions of steps you’ve taken before, on unnatural surfaces.

    Vionic Technology 1.JPGA skeletal model of the human foot.

    Q: What makes Vionic with Orthaheel Technology different than other comfort shoes?

    A: Terry: Orthaheel Technology is based on universally accepted biomechanical principles. We support the foot as nature intended. Our orthotics put under your foot the ground your foot wants to see – contoured and supportive – not hard and flat. Basically, Orthaheel Technology gives you back your footprint.

    Tony: We put a lot of resources into innovation so we can constantly improve our product. We’re really close to our customers and their comfort is always at the top of our minds.


    Q: Can you give any hints about new products on the horizon?

    A: Tony: I can’t go into full detail, but yes, we are developing some new innovative products. Because fans love our walking shoes so much, we’re working on a new walking shoe program.


    We can't wait! If you have questions about Orthaheel Technology, ask us on Facebook! 


  • 20
    Aug 2014

    The Winning Shoe Break-up Video is...

    Out of the six Shoe Break-up videos voted for, "Laura runs out of Patience" was your clear winner! In this sillier-than-silly dramatic enactment, our foot, Laura, ditches the flat flip flop that's been treating her bad. Claiming the obviously aloof footwear hasn't paid attention to how she feels, or given her the proper support she needs, Laura the foot is THROUGH! But never fear - she walks away with Vionic flip flops featuring Orthaheel Technology!

    Watch Laura confront her flat flip flop in the video below.

    Thanks to everyone who voted for your favorite! You can view and share all six videos on our Vionic Youtube channel.

    If you're new to Vionic, click here to see how our stylish flip flops offer natural support.

  • 13
    Aug 2014

    Sports Injury Prevention

    The Expert, Trevor Prior

    Trevor Prior is a leading podiatric expert in the field of sports injuries, diabetic foot complications and surgery. He has worked extensively with elite athletes in a wide range of sports, including soccer, hockey and rugby. Prior currently resides in the UK.

    Prior's Quick Tips for Sports Injury Prevention

    There are a number of factors to consider when trying to avoid sports-related injuries, which all too frequently prohibit exercise and diminish overall bodily fitness.

    • Ensure proper fit. In a vast majority of cases shoes are worn too small, which can cause a number of issues including intense pain and discomfort.
    • Wear different shoes for different sports and activities. While some shoes have multiple uses, it is generally advisable to have shoes specific to each activity.
    • Maintain appropriate conditioning. It is extremely important to maintain flexibility and ensure balanced strength to minimize the risk of injury.
    • Pay attention to symptoms. The onset of symptoms such as the tightening of muscles during activity often signifies an increased risk of muscle strain. If a muscle starts to tighten then you should stop the activity, stretch and resume exercise lightly.
    • Listen to your body. Understanding that there can be daily variations in your ability to exercise and respecting your limitations will significantly reduce the risk of injury.

    For more information on leading expert, Trevor Prior, visit his biography at the Vionic Innovation Lab. 

  • 30
    Jul 2014

    at the heart of our brand: #solestory

    What is #solestory?

    #solestory is an initiative to recognize our most evangelical Vionic fans and to celebrate their inspiring stories. These are the fans whose lives have been changed by Vionic with Orthaheel Technology. Their stories are the helping hands that help others discover that with Vionic shoes, the possibilities are limitless.

    (And of course, #solestory is the hashtag you can use if you freakin' love how Orthaheel Technology makes your life better!)

    We recently asked each Vionic enthusiast to share her own #solestory. The photos and videos we received re-affirmed why we do what we do: strive to make the most stylish, life-changing footwear ever.

    We're excited to announce these three stand-out stories...

    Our newest #solestory winners are:

    Emily Dickey, Rockford
    "Vionic shoes make my life better because they make my KIDS' lives better. They LOVE going on walks, the longer the better, and my feet need to keep up!"




     Te-see Bender, Los Angeles
    "I was born with FLAT FEET and they are even FLATTER after having 2 children! VIONIC Makes my feet HAPPY!!!"




    Lee Faulconbridge, Grove City
    "I love the Vionic technology and have found nothing on the market that provides the relief and comfort that these shoes do!"

    Untitled from Consumer Content on Vimeo.


    We can't wait to see each of these fans this Fall when we treat them to a visit here at our corporate office. We're excited to introduce the entire team - everyone from our chief executives to our marketing and ops team members.

    Keep an eye out for their official #solestory videos, just like our first set of stories released this year.

    Thanks for everyone who submitted a #solestory! Your voice doesn't go unheard - we're still talking about all the wonderful photos and captions!


  • 23
    Jul 2014

    break up with your flat flip flops

    Those flimsy things... they offer you no support! Check out how our Foot is taking a stand against flip flops that treat her bad!

    Get a kick out of that video? There's more! Check them all out and vote for your favorite in our contest - here!

    And, learn more about Vionic with Orthaheel Technology right here.

  • 9
    Jul 2014

    make your summer!


    Summer just got that much sweeter. Get current styles with orthotic technology - up to 30% off.

  • 24
    Jun 2014

    Ready, set... breathe.

    Aren’t we always looking for fun ways to stay active? Keyword here = fun.

    Vionic Roga Juliet Kaska 1A stunning backdrop of jewel-blue sky and sparkling water doesn’t hurt, either. That’s why Vionic decided to sponsor this year’s Roga series at the Santa Monica Pier.

    What is Roga?
    Run + yoga = Roga.

    And, since the Vionic movement is all about walking for exercise, we decided to bring a walking element to the event.

    Vionic Roga Juliet Kaska 2This past weekend, we were lucky enough to join Juliet Kaska, noted celebrity trainer and owner of JK Zen Fitness, for an early morning run/walk and a yoga sesh that was nothing short of magical. And 25 lucky participants received a free pair of our Rhythm Walkers as a reward for showing up at the crack of dawn to start their workout!

    Vionic roga Juliet Kaska 3While Roga on the Pier is wrapping up for the season, we’re eager to see what the future holds! Check out http://santamonicapier.org/roga/ to stay updated on future events. And of course, you can always get your own pair of Rhythm Walkers on our website, VionicShoes.com.

    Now get out there and Roga!

  • 17
    Jun 2014

    All around the world with Melette Cabot

    Wishing you were here? 


    This dreamy little photo was snapped in Cinque Terre by our latest Guest Stylist, Melette Cabot. She lives by certain well-known laws. Like the one that says a body in motion stays in motion. So she keeps a move on - exploring, learning and experiencing - wearing our shoes all the way. What wonderful places she has seen. It's our pride and joy that Vionic shoes take her everywhere.

    Get set for summer with Melette's favorite supportive sandals for travel. And learn more about her #solestory here.

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