Women of Vionic: Meet the Director of Creative Services | Vionic Shoes

Amazing women are all around us. At Vionic, we’re fortunate enough to have many of those women working in all aspects of the company, with a great amount in leadership roles. As part of our ever-growing appreciation, we want to celebrate the women who make Vionic what it is by highlighting their stories, achievements and more with our Women of Vionic blog series.

Anneliese Rushing is the Director of Creative Services at Vionic, and she uses her keen eye and creativity to bring the brand to life along with her talented team. Although she’s been working with the company for eight reputable years, she still considers herself in the “honeymoon phase,” finding excitement and possibility in each day. Respected and beloved by her colleagues, she’s our Women of Vionic Spotlight of the Week! Check out her Q&A and learn more about this inspiring woman. 


How long have you been with Vionic?

This will be my 8th year at Vionic.


What’s your title role at Vionic, and what does that entail? 

Director of Creative Services. I work with the EVP of Marketing and the President to bring vision to Vionic’s brand to excite our customers, make them feel good about themselves, and love the way they look in our shoes. My team and I create a consistent brand look and feel across all channels and media.

What it really means is that I get to create brand excitement by managing the creative process and by maintaining the highest standards of design and artistry. Bringing Vionic’s vision and values to life on signage, videos, and packaging is extremely rewarding to me. I am so fortunate to work with a talented team of individuals (Camille, LeeAnne, Erica, and Ann) who share the creativity and attention to detail that has made Vionic such a success.



Why did you choose to work at Vionic?

I know that many have heard me say that after eight years I’m still in the honeymoon phase, but I still feel that every day brings a new opportunity for learning and growth. To be part of such a wonderful company with positive energy and outlook on life is more than I could have ever hoped for when I walked through that door eight years ago. Now, I’m responsible for finding creative ways to attract people into the Vionic lifestyle where they can find comfort and confidence to make themselves better every day. Vionic has created a culture centered on empowerment, encouragement, and positivity. Our shoes are revolutionary and so is our workplace!


How does Vionic empower women?

I firmly believe there is opportunity for each of us to make a difference at Vionic. I’ve always felt that we all have the opportunity to better ourselves by making the brand and product better for our customers. Vionic has always encouraged my ideas and opinions and has provided unlimited opportunities for career and personal growth. It’s inspiring to look around and see so many talented women leaders developing their skills for the future!


What advice do you have for young women starting in the workforce?

Do not let the idea of being perfect prevent you from taking risks! Success comes from being brave, embracing possibilities, and moving forward even if you make mistakes. Learn, grow strong, and don’t look back! The workplace can be challenging for young women, but you couldn’t be at a better place than at Vionic. There are so many leaders here who are willing to share their experiences and provide invaluable guidance to you. Find a mentor, and learn something new every day!


Where do you see the future of Vionic heading?

I feel that because Vionic is such a young brand, the opportunities are endless. As a global brand, Vionic will reach so many cultures, and I am very excited to see how WE will be inspired by THEM. Challenges await, but I know that our core values will be just as inspiring to our global customers as they are to our long-time fans. Vionic empowers, and I know that won’t change in the future.




Do you have a favorite Vionic style?

Currently, my favorite style is the Reagan slip-on mule. I have it in every color! I love the ease of a slip-on combined with a polished and professional style. However, I had a sneak peek of next season’s styles, and I cannot wait! I am sure I will have many new favorites.


What is your secret to feeling your best self?

Feeling challenged every day.


Want to learn more about the Women of Vionic? Meet the Director of Customer Care, Lisa Fuentes! Read her story here.

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