Amy Nordstrom | Natural, Down to Earth Style | Vionic Secret

Amy Nordstrom’s work is inspired by the natural beauty surrounding her. Growing up in Boulder, Colorado, Amy was captivated by art and nature from a young age, and later inspired to study sculpture and metalsmithing at University. In 2004, Amy founded Amy Nordström Jewelry, and opened her studio in the heart of the San Francisco Bay Area, in Sausalito.


Minimalist and forged by hand, each piece of Amy’s work is truly unique. In a fast-paced world of mass production, Amy’s distinct work stands apart in its true essence of artwork –  each piece is bent, cut and hammered into a vision that literally takes shape in Amy’s hands. Materials are carefully selected and consciously sourced, to ensure the integrity of each piece.


Describe your company/product in a few words.  What style need does it fill? 

My work is inspired by nature and forged by hand. A lot of the women that have been wearing my jewelry over the past fifteen years are designers and artists themselves – women that work with their hands. My line has never been trend driven – it’s driven by my clients’ desire to have pieces that they can wear everyday.  My collections are effortlessly chic and still timeless.


Describe your personal ‘go to’ style.  

Since I live in Sausalito where it’s usually cold and a little foggy, I live in a cashmere sweater all year long. I love high-waist skinny jeans and ankle booties.


As a female founded business, how do you interpret the Vionic Secret: ‘Style. It doesn’t have to hurt’

After being in the jewelry industry for 15 years, the Vionic Secret is what I try to emulate with my own designs everyday, which is “effortless chic.” You always feels good because what you’re wearing is never contrived or forced. You look good because you feel good. 


What’s empowering about a confident woman?

I think when a woman is comfortable in her own skin, it’s a super powerful quality. Because I think in turn, those around her feel more at ease.


What’s your secret to feeling your best?

Great friendships, great facials, and spin classes. If I can get two out of those three things on a consistent basis, with friendship always being a constant, I am happy.

2 Responses to “ Amy Nordstrom | Natural, Down to Earth Style | Vionic Secret ”

  1. Move, move, move!

  2. Comfortable, my style changes with the event. Love dressing up, but also love the Bohemian look. Jeans are a must. I have 3 pair of Vionic shoes and love them. I have health problems and they help my back and gait. Even when I am down with my MS I still like a good looking lounging outfit.

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