With Black Friday and Cyber Monday kicking off “the giving season” in ways that are good for commerce and the economy, Giving Tuesday puts the focus on “community good” with charities, companies, and individuals joining together for favorite causes.
What is Giving Tuesday?
Established in 2012 by New York City’s 92nd Street Y and its Belfer Center for Innovation & Social Impact, Giving Tuesday started as a simple concept: To be a day that encourages people to do good. It has since evolved into an independent nonprofit and a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
How Does Giving Tuesday Work?
Harnessing the potential of social media and the generosity of people to bring about real change in their communities, Giving Tuesday provides a platform that encourages the donation of time, resources, and talents to address local challenges. It also bonds the collective power of a unique blend of partners (nonprofits, civic organizations, businesses, and corporations, as well as families and individuals) to encourage and amplify small acts of kindness. Around the world, Giving Tuesday unites communities by sharing our capacity to care for and empower one another.
Vionic and Philanthropy
As a brand who cares—founded on delivering wellness from the ground up—the spirit of the global generosity movement resonates deeply within our Vionic DNA. Additionally, being part of the footwear industry presents us with unique ways to give back. The following are a few areas of interest that are near and dear to us when developing philanthropic partnerships through our charitable branch, Vionic Cares:
- Environment and Sustainability
- We are dedicated to leading in reducing our industry’s carbon footprint and contributing to the health of our planet.
- Health and Wellness
- We are dedicated to enhancing foot health and championing a more vibrant, active lifestyle for all.
- Women’s Empowerment
- We are dedicated to supporting women in all ways, especially as it relates to achieving independence in work and in life.
- Childhood Cancer
- We are dedicated to raising awareness and research funds on behalf of the PNOC Foundation, established by Vionic co-founder Bruce Campbell and his wife Allyn.
Coming from a place of innovation, technology, and leadership in our field, we value similar fearless passion in organizations with whom we can collaborate to impact greater good.
Vionic Cares x GivingTuesday 2021
In the charitable spirit of this day, it’s our pleasure to donate $12,000 to Global Green.
Here’s a little bit about Global Green and the other incredible organizations that we’ve aligned with this year. If the work they do also resonates with you, please consider donating to any one (or all) of them too! Thank you in advance for your support.
2021 total donations: $12,000
Envisioning a future in which there is no conflict between economic need and systems of life, Global Green is leading a 10-year mission to champion a sustainable global society founded on respect for nature, universal human rights, economic justice, and a culture of peace.
2021 total donations: 100% of proceeds (minimum of $75,000) from a limited-edition breast cancer awareness capsule collection.
Dedicated to preventing and curing breast cancer by advancing the world’s most promising research, BCRF is the largest private funder of breast cancer research worldwide and the highest-rated breast cancer organization in the United States.
Annual Vionic product donation plus $20,000 in support
Empowering women to achieve economic independence by providing a network of support, professional attire, and development tools to help them thrive in work and in life, Dress for Success operates in 23 countries and has served more than 1.2 million women worldwide.
2021 total donations: $15,000 plus $10,000 donated by Vionic customers via fundraising effort
In honor of Childhood Cancer Awareness Month, we partnered with St. Jude Children’s Research Hospital and PNOC Foundation (established by Vionic co-founder Bruce Campbell and his wife Allyn) to raise funds in support of both organizations’ childhood brain cancer research and treatment efforts. Brain cancer, the deadliest childhood cancer, remains vastly underfunded. Research dollars are critical to treating this disease and finding a cure.
$500,000 committed over the next 3 years to support the mission and innovation of Proteus.
A sustainable underwater human habitat for research, exploration, and awareness of the ocean, Fabien Cousteau’s Proteus will pioneer marine-developed advancements in climate solutions, renewable energy and food sources, future medicines and cures, and more.