2022 marked another impactful year for Vionic Cares. We continued our support of many organizations whose missions and purposes resonate with us and our brand. We care about our community, the planet, and encouraging overall health and wellness within our everyday lives. Here are the organizations we supported throughout 2022:
Continuing our partnership from 2021, Vionic released a limited-edition capsule of Gemma, Relax, and Pismo. The sneaker and two slippers were created in a Cameo Pink colorway, our way of standing in solidarity with everyone who has been impacted by the disease. 100% of net proceeds from sales went to BCRF, totaling over $175,000 from over 2,600 pairs sold. Breast Cancer Research Foundation strives to find a cure while supporting research for prevention.
We were proud to sponsor their annual “In Celebration of Mothers” event that took place on Mother’s Day. We helped cover the expenses of the afternoon luncheon, and also fund programs and services that are important for those who have been affected by domestic violence. The Center for Domestic Peace was also a recipient of funds raised during one of our sample sales.
We were proud to continue our long-standing partnership with the San Francisco/Bay Area chapter of Dress For Success. Dress For Success focuses on empowering women by providing the tools that allow them to grow both in their personal and professional lives. We donated $20,000 and supported their annual Stretch for Success and Holiday Soiree events. Additionally, they were featured as one of two highlighted Giving Tuesday recipients, where another $3,000 was raised as a direct result of consumer contributions.
As one of the recipients of Giving Tuesday and sample sale donations,, we recently partnered with FARE (Food Allergy Research & Education) to bring awareness to the effect of food allergies and support important research. FARE strives to help find prevention strategies and develop treatments. We believe that food allergies are part of overall health and helping to manage them can help people live their best lives.
We were proud to continue our partnerships with both PNOC and St. Jude Children’s Research Hospital, highlighting their great work and importance during the month of September, Childhood Cancer Awareness Month. St. Jude Children’s Research Hospital is a leader in research and treatment of childhood cancers. Over the last 60 years, they have helped push the overall childhood cancer survival rate in the U.S. from 20% to 80%. PNOC, founded by Vionic co-founder Bruce Campbell and his wife Allyn in 2013, after their son was diagnosed with a brain tumor, focuses on bringing awareness and raising funds for research on pediatric brain cancer. During September, customers were able to donate during checkout with 100% of donations split equally between the two organizations. Over $16,000 was raised with over 5,400 donations.
As part of our ongoing partnership with Proteus, we launched a limited-edition capsule of shoes made from 100% post-consumer recycled material from ocean-bound plastics. Back in June, we were honored to help host a beach cleanup at Santa Monica State Beach. We are proud to be part of the fight to protect our oceans, by committing $500,000 through 2024.
Here at Vionic we constantly strive to find ways that we can make impactful change in people’s lives: through the footwear we create or the organizations that we support. We are looking forward to an exciting 2023!