This past June, in partnership with the undersea research group Proteus™, Vionic hosted its inaugural Beach Cleanup as part of the launch of our Vionic x Proteus eco-conscious sneaker collection. Held at Santa Monica State Beach in southern California, a beautiful day was had by attendees who showed up to collect garbage from the beach and give back to the Earth in an impactful, action-oriented way. Proteus founder Fabien Cousteau (Aquanaut, Ocean Explorer, and Environment Advocate) was also on hand, meeting with attendees and putting on a great program that explained the work Proteus does to advocate on behalf of the world’s oceans.
Vionic x Proteus is the first shoe collaboration that Proteus has become involved with—a logical fit given that the fabric on these shoes is a 100% post‑consumer recycled material created from ocean‑bound plastic bottles. The collection currently consists of three casual slip-on styles that feature colorful, hand-drawn ocean corals by the Vionic design team. Vionic and Proteus are committed to bringing awareness about the health of our oceans and why it is imperative that we strive to protect it.
Check out the recap video here!
Images from this wonderfully productive day: